Public Relations


    Who We Are

    We are a team of award-winning public relations professionals employed by the Center for Instruction, Technology & Innovation (CiTi, formerly Oswego County BOCES), and we work to promote and publicize the great things happening in school districts. Geographically, we currently serve school districts in Oswego, Tompkins, Seneca, Cayuga, Onondaga, Cortland and Madison counties. We have offices in Phoenix, NY, Ithaca, NY and Cato, NY.

    What We Do

    The CiTi Public Relations service exists to promote public education. You'll see some of the tactics we use in providing a full strategic communications service, everything from website maintenance to social media to publications and boots-on-the-ground event coverage, including evening events. As a centralized service, each level equates to a certain amount of hours for the school year as weeks fluctuate and we want to make sure that our districts get the service they need when they need it, not limited to a certain day of the week. 

    When a district subscribes to our service, we assign a lead PR contact and you will see other faces as we truly operate as a team, drawing on each other’s strengths and backgrounds ranging from videography to drone flying. In addition to PR Specialists, we also have Graphic Design Specialists on our team and Assistant Coordinators who oversee a set of districts in a region. Currently, we serve districts in Oswego, Tompkins, Seneca, Cayuga, Onondaga, Cortland and Madison counties.

    How We Do It

      We work with your team to create a customized look and brand for your district. Newsletters, fliers, annual reports, social media graphics, posters, banners, calendars, business cards, letterhead and more.
      We create and manage social media accounts for school districts, curating fresh and engaging content in collaboration with district administration and staff.
      We help maintain your school district website, keeping content, news and photos up-to-date and accessible. Looking for a new website? Talk to us! Our staff is trained in ADA Compliance.
      Our service includes on-site story and information development; writing and editing feature stories based on ideas provided by staff. We write and distribute press releases to local media. Most stories highlight academics, project-based learning and school happenings. We use these stories to create content for websites and social media as well as district newsletters and publications.
      We make sure that you have your lead account manager’s cell phone number so that we can always be reached to assist with crisis communications during an emergency.
      We write script, conduct interviews and take footage to create digital video content that may be used on social media and/or the school district website.

    Levels of Service

    CiTi public relations is a centralized service that is eligible for state aid. The CoSer is broken into five levels of service that correlate with a number of hours that best suits the district’s needs and budget. Approximate pricing using your state aid ratio is available upon request. Custom packages and needs are also available upon request.

    Level II (BASIC).........................................960 Hours of Service
    Level III (ADVANCED)...............................1280 Hours of Service
    Level IV (PREMIER)..................................1600 Hours of Service
    Level V (ELITE)..........................................1920 Hours of Service

    Capital Project Packages

    The public relations team will provide a quote based on the scope of the work for a Capital Project PR Package, including strategic consultation, videography, photography, graphic design and publications, social media campaigns, news stories, surveys and community feedback strategies and more.

    Brand Packages

    The public relations team will provide a quote based on the scope of the work to create and develop a branding package allowing district administration, staff, teachers and more to create materials that are on-brand.

    CiTi PR Partners with CNYRIC

    CNYRIC and CiTi BOCES Public Relations are teaming up to offer the best of communication services for the Central New York region! With CNYRIC’s knowledge of digital communication tools and CiTi’s expertise in strategic public relations, our partnership plays to the strengths of each team. Our goal is to work collaboratively to provide a full range of tools and help implement best practices that will support your district’s communication needs from websites to mass notifications. Please call for more information.


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