Who We Are

We are a team of award-winning public relations professionals employed by the Center for Instruction, Technology & Innovation (CiTi, formerly Oswego County BOCES), and we work to promote and publicize the great things happening in school districts. Geographically, we currently serve school districts in Oswego, Tompkins, Seneca, Cayuga, Onondaga, Cortland, Madison, Jefferson and Lewis counties. 

What We Do

The CiTi Public Relations Service partners with your school district in promoting education in your community through positive and transparent communication, bringing your district’s messaging to new heights of professionalism and innovation.

A designated specialist from our award-winning PR service will be assigned to your district and will work to oversee your schools’ communications and capture your district’s most important events and memorable moments. Working alongside an assigned Graphic Design Specialist, they will establish and support your district’s brand and identity, creating everything from web graphics to professionally formatted print documents. Outside of these district leads, a robust team of professionals is always there to support and supplement the service in your district, ensuring a broad range of access to professional skills and availability.

CiTi PR seeks to build relationships with your district, the greater school community and media representatives. From crafting compelling stories to managing your district’s social media presence, our service will provide comprehensive coverage that will help to build trust, pride and awareness within your community.

Participation in the service, at any level, is eligible for BOCES aid, and aid is not limited by FTE. As a centralized service, each level equates to a certain amount of hours for the school year as weeks fluctuate, and we want to make sure that our districts get the service they need when they need it, not limited to a certain day of the week. 

Services include but are not limited to:

• News Articles and Press Releases
• Audio, Video and Graphic Design
• Event Coverage, including evenings and weekends by request
• Photography
• Social Media Management
• Drone Video
• Website Creation, Development and Management
• Crisis Communications
• Calendars, Newsletters and Printed Items
• Budget Communications
• Public Relations/Communications Strategy and Consultation
• Communications Professional Development for District Admin and Staff
• Capital Project Packages and Brand Packages (separate cost from the levels of service)

Levels of Service

CiTi public relations is a centralized service that is eligible for state aid. The CoSer is broken into five levels of service that correlate with a number of hours that best suits the district’s needs and budget. Approximate pricing using your state aid ratio is available upon request. Custom packages and needs are also available upon request.

Level II (BASIC).........................................960 Hours of Service
Level III (ADVANCED)...............................1280 Hours of Service
Level IV (PREMIER)..................................1600 Hours of Service
Level V (ELITE)..........................................1920 Hours of Service

Capital Project Packages

The public relations team will provide a quote based on the scope of the work for a Capital Project PR Package, including strategic consultation, videography, photography, graphic design and publications, social media campaigns, news stories, surveys and community feedback strategies and more.

Brand Packages

The public relations team will provide a quote based on the scope of the work to create and develop a branding package allowing district administration, staff, teachers and more to create materials that are on-brand.

CiTi PR Partners with CNYRIC

CNYRIC and CiTi BOCES Public Relations are teaming up to offer the best of communication services for the Central New York region! With CNYRIC’s knowledge of digital communication tools and CiTi’s expertise in strategic public relations, our partnership plays to the strengths of each team. Our goal is to work collaboratively to provide a full range of tools and help implement best practices that will support your district’s communication needs from websites to mass notifications. Please call for more information.