Public Relations


    Who We Are

    We are a team of award-winning public relations professionals employed by the Center for Instruction, Technology & Innovation (CiTi, formerly Oswego County BOCES), and we work to promote and publicize the great things happening in school districts. Geographically, we currently serve school districts in Oswego, Tompkins, Seneca, Cayuga, Onondaga, Cortland and Madison counties. We also serve three BOCES: TST, Cayuga-Onondaga and CiTi. Our home base is in Phoenix, NY, and we also have satellite offices in Ithaca, NY and Cato, NY.

    What We Do

    The CiTi Public Relations service exists to promote public education. Our service is designed to work with districts in creating and implementing their community public relations program, crisis communications and overall community presence. Usually, one person on our team is established as a lead account manager for your district. However, the team functions as a whole, with each member bringing a different skill set to the table. Team Oswego County can be reached at: Team Cayuga-Onondaga regions can be reached at: Team Ithaca Region can be reached at:

    How We Do It

      We work with your team to create a customized look and brand for your district. Newsletters, fliers, annual reports, social media graphics, posters, banners, calendars, business cards, letterhead and more.
      We create and manage social media accounts for school districts depending on their needs. It is important to keep social media pages fresh, so we work collaboratively with district administration and staff to post happenings in the classroom.
      We help maintain your school district website, keeping content, news and photos up-to-date and accessible. Looking for a new website? Talk to us! Our staff is ADA Compliance trained. See our ADA Compliance Cheat Sheet.
    • STORY
      Our service includes on-site story and information development; writing and editing feature stories based on ideas provided by staff. We write and distribute press releases to local media, earning placement in newspapers and on TV. Most stories highlight academics, project-based learning and school happenings. We use these stories to create content for websites as well as district newsletters and publications.
      We make sure that you have your lead account manager’s cell phone number so that we can always be reached to assist with crisis communications during an emergency.
      We write script, conduct interviews and take footage to create digital video content that may be used on social media and/or the school district website.

    Levels of Service

    CiTi public relations is a centralized service that is eligible for state aid. The CoSer is broken into four levels of service that correlate with a number of hours that best suits the district’s needs and budget. Approximate pricing using your state aid ratio is available upon request.

    Level II (BASIC).........................................960 Hours of Service
    Level III (ADVANCED)...............................1280 Hours of Service
    Level IV (PREMIER)..................................1600 Hours of Service
    Level V (ELITE)..........................................1920 Hours of Service

    CiTi PR Partners with CNYRIC

    CNYRIC and CiTi BOCES Public Relations are teaming up to offer the best of communication services for the Central New York region! With CNYRIC’s knowledge of digital communication tools and CiTi’s expertise in strategic public relations, our partnership plays to the strengths of each team. Our goal is to work collaboratively to provide a full range of tools and help implement best practices that will support your district’s communication needs from websites to mass notifications. Please call for more information.


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